Long Road

The UK’s first Country and Western festival, The Long Road is a new Universal Music venture, having starting in 2018. With a strong identity that reflects the USA’s most-popular genre, The Long Road brings the American Deep South to Leicestershire with hundreds of honky tonkin’ artists, as well as traditional barbecued food, car shows and a vintage fairground. Attendees come in their thousands in their double denim and stetsons for a Yankee party in the UK.